GMB Case Study

Client Overview

• Specialty: Gynecologist
• Location: Gurgaon
• Goal: Increase patient calls and appointment bookings
• Challenge: Low visibility on Google Maps and poor website performance

The clinic relied mainly on referrals and had limited online presence.

The Problem

Before optimization:

• Google Business Profile was incomplete
• Very few reviews
• No local keyword strategy
• Not ranking for “gynecologist near me”
• Website was slow and not SEO-optimized
• No proper service pages

When patients searched:

• “Gynecologist in Gurgaon”
• “Best gynecologist in Gurgaon”
• “Pregnancy doctor in Gurgaon”

The clinic was not visible in top results, resulting in lost patient inquiries daily.

Our Complete Strategy: Google Business Profile + Website Optimization

• Google Business Profile optimization
• Website SEO improvements
• Review growth system
• Content and keyword strategy

Step 1: Google Business Profile Optimization

We optimized the profile using keywords like:

• Gynecologist in Gurgaon
• Best gynecologist in Gurgaon
• Pregnancy specialist in Gurgaon
• Women’s health doctor near me

We improved:

• Primary category selection
• Services listing
• SEO-friendly business description
• Clinic timings
• Contact information
• Q&A section
• Messaging & call tracking

Step 2: Review Growth Strategy

• Shared Google review link via WhatsApp
• Trained staff to request feedback
• Replied professionally to every review

Results:

• Reviews increased significantly
• Maintained 4.7+ rating
• Improved trust and engagement

Step 3: Photos & Weekly Posts

• Clinic interior images
• Consultation room photos
• Equipment & hygiene visuals
• Women’s health informational posts

Step 4: Website Optimization

Technical Improvements:

• Improved website speed
• Mobile-friendly layout
• Structured headings
• Added schema markup

Local SEO Optimization:

• Gynecologist in Gurgaon
• Pregnancy doctor in Gurgaon
• PCOS treatment in Gurgaon

Service Pages Created

• High-risk pregnancy
• PCOS treatment
• Normal delivery care
• Infertility consultation

Each page included symptoms, treatment process, FAQs, and strong call-to-action to improve rankings and conversions.

Results After 90 Days

Google Maps Ranking:

• “Gynecologist near me”
• “Gynecologist in Gurgaon”
• “Best pregnancy doctor in Gurgaon”

Increase in Leads:

• 2.5x increase in phone calls
• 3x increase in direction requests
• More appointment bookings
• More walk-in patients

Website Performance Growth:

• Increase in organic traffic
• Improved keyword rankings
• Higher inquiry rate
• Lower bounce rate

Key Takeaways

• Google Business Profile alone is not enough
• Website SEO strengthens Maps ranking
• Reviews impact trust and visibility
• Local SEO generates consistent patient leads

Want Similar Results for Your Clinic in Gurgaon?

• Higher Google Maps ranking
• More patient calls
• Better website performance
• Consistent organic growth

Book a free local SEO audit today.